Email Marketing

Email Marketing is one of the most personal yet cost effective ways to reach your customer base. By sending out promotional messages or newsletters, you are able to strengthen the relationship with your customers, increase the awareness of your small business and ultimately drive sales.

Email is the third most popular owned media platform B2B marketers used last year

As of 2022, email generates $36 for every dollar spent

51% of marketers say email marketing is the most effective marketing channel

Email marketing revenue is expected to reach $12.88 billion in 2024

Why it's Important

How we can help you

Create your email strategy

We start by creating a targeted and personalized plan with the goal of sending emails that people actually want to read. By developing a deep understanding of the needs of your audience as well as their pain points, we can deliver communications are that eye catching and useful. We will also help your business to establish measurable goals up front, so that we can tailor your email marketing strategy as we collect data.

In order for email marketing to be effective and profitable, we will work with your small business to grow your email list through strategies such as lead magnets or opt-in forms. We find it to be crucial that this list is made up of your target audience so that you will maximize the engagement with the content that is being sent out.

Build your email list

Based on your target audience and goals, we will help you decide which type of campaign is right for your, whether you are looking to drive awareness, promotions, or immediate engagement from your customers. We offer services using a variety of platforms depending on your desired price range and business needs.

Choose a campaign type & platform

After setting up your email campaigns, we will also inform you of your email marketing analytics, that way we can make better decisions that will help your small business’s bottom line. Our goal is to resonate with your customers, and make sure the money put into the email campaigns has a higher than market average ROI. We use the open rates, clickthrough rates, and subscriber counts to determine the best path forward.

Measure your results

By working with your small business and creating a set of baseline metrics, we will continue to iterate and improve on your email marketing strategy as time goes on and we are able to learn more and more about your customer base. By learning what they engage with through email open rates & click through rates, we will begin to focus our efforts on the strategies that work the best, and spend less time on the ones that don't.

Optimize your strategy

Another service we offer, is testing and segmenting email campaign strategies based on your customer base. By knowing your target audience, we can tailor the message and promotional information sent out to your customers in order to gain the highest level of engagement, and down the line, maximize the number of products and services sold by your business.